For years, the biggest challenge in retail media has been fragmentation. Each retailer was its own island, making it difficult for agencies and brands to scale their in-store efforts. That…
Most retailers realize that their physical stores have 10x the audience of their websites. Yet, while online retail media is highly sophisticated, in-store screens are often still being managed like…
This massive surge in physical footprint represents a total goldmine for Retail Media—the explosive global trend of turning high-traffic physical environments into high-yielding digital ad networks. At Scotwell, we are…
That’s what many businesses say, right before they realize they’ve been using it wrong. The truth is, digital signage alone doesn’t magically increase revenue. But when used strategically, it becomes…
A recent diesel shortage incident in Malaysia has sparked discussion after a customer was reportedly unable to purchase subsidized diesel, with station staff admitting supply was prioritized for account holders…
Marketplace dependence is a growing trap. To stay competitive, Malaysian retailers are being urged to adopt a multi-layer strategy. 📖 Read more: [https://retailasia.com/event-news/malaysian-retailers-told-adopt-multi-layer-strategy-marketplace-reliance-grows] The reality is simple: relying on one…
Many retailers today are sitting on a goldmine of data—from loyalty programs to POS insights and app behaviour. Yet, a new challenge is emerging: algorithmic invisibility. When data remains fragmented and…
With reports suggesting vegetable prices in Malaysia could rise by up to 50% this April, consumers are feeling the pinch directly at checkout. But beyond inflation, this highlights a critical…
There is a growing trend of retailers bringing media operations in-house. On paper, it makes sense: retailers own the physical environment, the shopper data, and the customer relationship. However, ownership…
Retail media has been obsessed with digital, clicks, impressions, sponsored listings, all optimised for where shoppers discover products. But here’s the uncomfortable truth: most purchase decisions still happen in-store. That…