In-store retail media has officially moved past the pilot phase. It’s no longer just about where you put your screens, but also what each screen is actually for. As networks mature, the focus is shifting from simple placement to deep, data-driven purpose. Every digital touchpoint must now balance three major roles: external brand advertising, supplier trade co-op campaigns, and the retailer’s own internal marketing.

To maximize earnings, retailers must transition from basic hardware setups to the use of advanced tools such as anonymous audience measurement and closed-loop sales data to demonstrate real business impact. Through the strategic partnership of Scotwell and Doohlabs, we combine localized market expertise with cutting-edge technology. Together, we act as your knowledge authority to help you navigate these shifting ecosystems, unlock the true potential of your spaces, and design automated networks that actually earn.

Read the full article by our partner Doohlabs here: https://lnkd.in/d5Bgw3eN

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