Retail media doesn't begin or end at the digital checkout—the ultimate wins still happen on the physical shop floor. While brands connect with consumers across dozens of online channels, the…

AI is no longer a futuristic buzzword for Asian retail—it is rapidly becoming the foundation for market differentiation. As we transition into an "AI-first" commerce era, retailers can no longer…

People look at screens all the time, but they rarely remember what they see. When digital displays fail to capture real attention, they quickly fade into the background. Bridging this…

With over 12,000 new SKUs launching annually in Malaysia, physical FMCG retail shelves are facing unprecedented pressure. To break through the noise, traditional product placement is no longer enough. Here…

The recent StarBiz analysis on Mynews Holdings Bhd perfectly captures the modern retail dilemma: aggressive store expansion isn't enough when cautious consumer spending threatens margins. When real-world footfall fluctuates, survival…

In-store retail media has officially moved past the pilot phase. It's no longer just about where you put your screens, but also what each screen is actually for. As networks…

Global retail media is evolving fast, and the next phase won't be won by scale alone—it will be won by differentiation. While many markets are still heavily focused on laying…

Major cultural events like the World Cup don’t just attract viewers; they amplify existing seasonal shopping habits. Across ASEAN, consumers naturally spend more around festive seasons, major sporting events, concerts,…

Most retailers in Malaysia already have screens in-store. And for years, that was enough. A basic signage system.   Manual scheduling.   Spreadsheets to track campaigns.   Relationship-based sales. At Malaysia’s current retail…

But here’s the interesting part: Many consumer decisions still happen inside physical stores. Not just planned purchases — but impulse decisions, visibility-driven choices, and even “pester power” from children influencing…