Retail media has been obsessed with digital, clicks, impressions, sponsored listings, all optimised for where shoppers discover products. But here’s the uncomfortable truth: most purchase decisions still happen in-store. That…
Here’s the shift: Retail media is no longer just about e-commerce monetisation. Brands are asking tougher questions: 👉 “Where does influence actually happen?” 👉 “Where can I see real conversion…
Shoppers didn’t just buy during Raya. They planned weeks earlier — but made decisions in-store, closer to the peak. And that’s where many brands missed out. During Ramadan, retailers saw:…
And decision interfaces must be accurate, consistent, and trusted. At Scotwell, one of our strongest competitive advantages lies in screen calibration and colour accuracy. While many providers focus on hardware…
Malaysian shoppers are evolving faster than retail infrastructure. Digital payments are mainstream. Online discovery increasingly influences offline purchases. Consumers now expect immediacy, relevance, and contextual experiences inside physical stores. Yet…
Shopping is becoming the next battlefield in the war for AI supremacy. Agentic AI systems are starting to search, recommend, and even complete purchases on behalf of consumers. Google is…
Across Southeast Asia, including Malaysia, Ramadan consumer behaviour is shifting. Shoppers take longer to consider purchases, spread spending across weeks, peak at culturally meaningful moments, and allocate budgets across multiple…
The real question is: how do we help smart shoppers decide to spend with you?” Shoppers in Malaysia are being prudent and rational ahead of Chinese New Year and Ramadan.…
Here’s the truth: You already know retail media is growing. You’ve heard the buzzwords: attention data, screen networks, omnichannel, in-store monetisation. So the question is no longer “Should we try…
Malaysia’s Budget 2025 outlines a clear focus: strengthening the digital economy, boosting productivity, and empowering local businesses. But with rising costs and new technologies like AI changing the game, how…