Southeast Asia’s e-commerce landscape has officially shifted from “growth at all costs” to a strict monetization phase. Platforms like Shopee and Lazada are aggressively raising merchant commissions and cutting buyer subsidies, forcing brands to rethink their strategies and redirect repeat buyers to their own direct channels to preserve margins. 

With rising online fees, the e-commerce battlefield has shifted from price wars to delivery speed and fulfillment efficiency, with top platforms pushing rapid shipping times to just 4 hours. 

This shifting environment gives traditional brick-and-mortar networks a major competitive advantage. Physical stores can now double as localized fulfillment hubs, enabling rapid delivery while capturing immediate consumer attention in an increasingly fragmented market. 

Read the full story here: https://retailasia.com/e-commerce/in-focus/thai-shopping-apps-end-discount-wars-and-raise-fees-sellers?utm_campaign=organic_social&utm_medium=articles&utm_source=LinkedIn%20Pages

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