Retail media is no longer just an emerging digital strategy—it has firmly moved into the physical store where the largest shopper audience already lives.

Here are 3 key industry shifts from this month:

1. Focus on Execution & ROI: Industry leaders at Cannes Lions shifted discussions from whether to invest in retail media to defining organizational ownership and proving measurable return.
2. Proven Sales Lift: Real-world multi-network campaigns are delivering double-digit conversion boosts, demonstrating the power of creative in-store media.
3. Scalable In-Store Playbooks: Retailers are actively moving toward integrated in-store platforms to turn physical foot traffic into measurable ad revenue.

What’s your biggest challenge when scaling in-store ad networks? Drop your thoughts in the comments below or share this with your network! 💬👇

Read more: https://www.doohlabs.com/post/in-store-retail-media-monthly-newsletter–july26

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