But here’s the interesting part: Many consumer decisions still happen inside physical stores. Not just planned purchases — but impulse decisions, visibility-driven choices, and even “pester power” from children influencing what goes into the basket.

That’s why categories like:

• snacks
• instant drinks
• noodles
• confectionery
• dairy products

Still perform strongly in physical retail environments. Because stores are not just fulfilment spaces. They are behavioural environments. A shopper may enter for essentials — but what they see, notice, and interact with inside the store often shapes the final purchase outcome. This is where retail media becomes more valuable.

Not simply as advertising screens, but as a way to influence:

• attention
• product discovery
• impulse buying
• and in-store conversion behaviour

At Scotwell, together with retail media technology partner Doohlabs, we believe the future of retail media is not about replacing physical retail — but understanding how people actually behave inside it. Because sometimes, the most important purchase decisions are still made right at the shelf.

#RetailMedia #ConsumerBehaviour #DOOH #DigitalSignage #Scotwell #Doohlabs #RetailStrategy #ShopperMarketing #MalaysiaRetail