Now the real question.. 🔔

Digital Signage: Is it Worth the Investment ? AND ?? Why do you think retails need to start investing in instore digital signages?

Again, yes true and all of us are aware that since COVID 19, it has accelerated to online shopping and etc..But what you might not know is NOW that almost 7 out of 10 online shoppers go directly to a physical retail, not anymore through search engines, when they want to purchase a product..

There has been a lot of focus in the retail industry lately aimed at finding new ways to connect with consumers in-store and differentiate the brick-and-mortar experience from ecommerce.

Many retailers are working to create a distinct in-store experience — but in today’s connected world, the most successful retailers are fusing digital and physical shopping to create a cohesive multichannel experience.

One of the ways retailers have drawn the digital experience into brick-and-mortar stores is through digital signage.

What is Digital Signage?

Digital signage is exactly what it sounds like: signs and screens you can use throughout your retail store that display digital ads, videos, traditional store signage, or any other message you want to relay to customers.Digital signage and corresponding digital signage software open up a myriad of new options for your store displays and it can make a real difference for customers.

In fact, 68% of customers note that digital signage would make them more likely to buy advertised products. Forty-four percent even stated it would influence them to buy the advertised product instead of a product they already planned to purchase.

That’s why some retailers are rapidly taking to digital signage — and it seems to be working. When Nielsen tracked 120 grocers who use digital signage in their stores, they found that 80% of them saw as much as a 33% boost in sales (compared to using print signs.)https://scotwell.com/ (For more details)

So, to answer our first question: Yes, digital signage can be worth the investment.