As Morrisons Media Group rolls out screens and new branding opportunities in stores, the landscape of retail media is shifting dramatically. In-store retail media is emerging as a powerful channel, offering brands the kind of reach and engagement that traditional TV is losing.

With digital surfaces at key touchpoints—like checkout, endcaps, and smart carts—retailers can now offer brands the chance to capture attention in a way that’s both immediate and impactful. But why is in-store retail media becoming so crucial?

In his latest piece, Colin Lewis dives deep into the “why” and “how” of this growing trend. From the challenges of implementation to the massive potential it holds, this is a must-read for anyone interested in the future of retail media.

Curious to learn more? Check out the full blog post for an in-depth analysis: https://lnkd.in/gF8SrCiu

And remember, Scotwell is here to assist you. We provide expert guidance on all aspects of retail media to help your business thrive in this evolving landscape.