FMCG brands in Malaysia are stepping up their game with retail media, and the collaboration between Grab and Jaya Grocer is a perfect example of how it’s done.

Through seamless online-to-offline (O2O) integration, GrabAds is helping brands reach consumers across both digital and physical spaces, offering a truly omnichannel experience. For instance, The Laughing Cow saw a significant boost in offline sales at Jaya Grocer stores by driving online awareness through a GrabAds campaign. It’s proof that O2O strategies can effectively bridge the gap between online engagement and in-store purchases.

According to Grab’s Food and Grocery Trends 2023 report, 9 out of 10 Grab users in Malaysia prefer brands that offer an integrated O2O experience. This highlights just how crucial it is for brands to consider the entire consumer journey—from online discovery to offline conversion.

Retail media is clearly making waves in the FMCG sector, and it’s a strategy worth exploring for any brand looking to enhance its reach and impact in today’s market.

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