“Festive sales aren’t one day — they’re a journey. Your retail media strategy should be too.”

Across Southeast Asia, including Malaysia, Ramadan consumer behaviour is shifting. Shoppers take longer to consider purchases, spread spending across weeks, peak at culturally meaningful moments, and allocate budgets across multiple…

Continue Reading“Festive sales aren’t one day — they’re a journey. Your retail media strategy should be too.”

Still Running Screens Without Real-Time Analytics? You’re Leaving Money Behind.

Here’s the truth: You already know retail media is growing. You’ve heard the buzzwords: attention data, screen networks, omnichannel, in-store monetisation. So the question is no longer “Should we try…

Continue ReadingStill Running Screens Without Real-Time Analytics? You’re Leaving Money Behind.

Lets talk about Budget 2025 before we lead 2026 – Is Your Business Aligned with It?

Malaysia’s Budget 2025 outlines a clear focus: strengthening the digital economy, boosting productivity, and empowering local businesses. But with rising costs and new technologies like AI changing the game, how…

Continue ReadingLets talk about Budget 2025 before we lead 2026 – Is Your Business Aligned with It?

The Hidden Cost of Paper Receipts: Why Going Digital is the Next Big Win for Retailers in Malaysia

💭 Picture this. You just grabbed a quick drink at your favourite convenience store. The cashier hands you a receipt. You smile, say thanks… and drop it straight into the…

Continue ReadingThe Hidden Cost of Paper Receipts: Why Going Digital is the Next Big Win for Retailers in Malaysia

Why Retail Media Networks (RMNs) Are the New Digital Billboards—and How Scotwell Fits In

Retail media is no longer a side channel—it’s the front and center of modern marketing. Emerging platforms like DoorDash Ads are redefining how brands enter consumers’ minds and carts—leveraging unique…

Continue ReadingWhy Retail Media Networks (RMNs) Are the New Digital Billboards—and How Scotwell Fits In