Major cultural events like the World Cup don’t just attract viewers; they amplify existing seasonal shopping habits. Across ASEAN, consumers naturally spend more around festive seasons, major sporting events, concerts, and cultural moments. The World Cup is no different. With Malaysians able to stream all 104 matches on RTM for free, retailers can reach shoppers when purchase intent is at its peak. The people watching matches online are the same consumers stopping by convenience stores and supermarkets for snacks, drinks, and match-day essentials.

Key takeaway:

• Audience attention drives store visits.
• Seasonal moments drive purchasing behavior.
• Retail media helps convert both into measurable results.

The retailers that can connect these dots before, during, and after major events will have a significant advantage. This is where Scotwell and Doohlabs help retailers turn audience attention into in-store outcomes.

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